So this weekend I attended the Black Writers and Book Club Literary Festival #BWABC in Memphis TN. This was the first out of town book event that I’ve attended since I started writing in 2012. I was excited that I was finally going to see my #soulsis Nigeria Lockley and a whole lot of authors. By the way my #soulsis and I presented a workshop together on the Challenges of Writing. Check out her blog to get the 411.
Anyway, being my first outing, there were somethings I just didn’t remember or think of. So I decided to do what the Military calls a debrief for you and for me.
- Make sure all your electronics are fully charged. The venue may not have an outlet for you to charge them. And there’ll be a lot of opportunities to take pictures with other authors and readers. And it’s not a good look if you don’t have any juice on your phone. In my case, on the first day, my cell phone died, so I couldn’t get my #soulsis to record my workshop. By the next day I was prepared but not properly recording my workshop was a missed opportunity.
- Not everyone carries cash. As a reader, when I go to fairs, I carry only cash.That was my way of staying in control of my spending once the money finished, I headed home. Well I forgot I wasn’t a reader here but a seller and not everyone carries cash. So I had to get my #soulsis to get my square set up on my phone and send my husband out to buy the reader. That caused my first sale to be tedious as I spent time looking for change and getting the reader to use Paypal. Again not a good look. Good news was, I got it taken care of in about half and hour and things got better.
- When I go the store, I either take my own cloth bag or the store gives me a nylon bag. So why did I not think to get something for my customers to carry my books in when they buy them? And not just any bag from the dollar store but as my #soulsis will tell you, branding is everything. Lesson learned, don’t let your customer hold the book in their hand. Not a good look.
- Have some candy on the table…you give people that come to your home refreshments right? So it’s just a nice thing to do. Oh, I had some but letting you know in case you don t think about it. 🙂
- Even if you don’t make a sale right there, ask the potential reader to sign up for your newsletter. You may be able to convert their interest to a sale later.
Above everything else, have fun and make a lot of contacts. I had a wonderful time.
Do you have any tips for book events? Drop them in the comments.
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2 thoughts on “#WriterWenesday: 5 Things To Remember When Attending A Book Event”
Great advice! I’ve covered all these except #5 (shame on me). Here’s one more: pass out your card or a postcard about your book(s) to people who don’t seem interested in stopping at your table. It gives them something to walk away with and hopefully they’ll look up your book(s) or contact you later.
Thanks for visiting my blog TaVon. I really love the additional tip.
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